PAVRO Recruitment has partnered with a leading brand (internationally recognized) in the professional beauty industry (Brands and Distribution) in their hunt for Director of Growth/ Paid Media

Who We’re Looking For: An individual who is passionate about digital paid ads & ecommerce. You should be comfortable living on Facebook Business Manager, Tik Tok Ads Manager, Google Ads Manager, and understanding how to drive significant growth to a Shopify Store leveraging creatives that convert.

The ideal candidate will be responsible for managing and growing our Shopify sales via digital ads online. Flexible position.

Requirements

• 3+ years past experience in FB business manager, google ads manager.
• 1+ year past experience in Tik Tok Ads Manager.
• Full understanding of FB business manager, inside and out.
• Full understanding of google ads manager, (search, shopping, dynamic, inside and out, as well as YouTube advertising).
• Full understanding of Tik Tok ads manager, inside and out.
• Understanding of creatives. What works, what doesn’t, on what platforms, and how we can access these creatives.
• Understands how to fully track sales to Shopify.
• Understanding of all pixels attached to website.
• Understanding of google analytics.
• Understanding of Shopify and Shopify backend (not coding).
• Familiar with third party software’s like Northbeam/Triplewhale, etc.

Responsibilities

• Develop strategies for meta-ads, google ads, tik tok ads and implement them.
• Increase sales on Shopify.
• Meet growth objectives on Shopify.
• Strategize to improve weekly Shopify performance metrics.
• Tech-savvy.
• Weekly reporting.
• Running monthly reports.
• Full understanding of leveraging different audiences to target across all 3 ad platforms.
• Complete understanding of how to properly use pixels.
• Understanding of creatives and what types we need to convert.
• Understanding of how to split test creatives.
• Understanding of what’s a good CTR/bad CTR.
• Understanding of how to create a solid hook in creative.
• Understanding of Shopify integration with Meta/Tik Tok/Google.
• Own day-to-day account management on Meta/Tik Tok/Google ads manager.

• Ability to adapt and respond to multiple incoming requests and shifting priorities.
• Ability to work independently while following the overall management strategy.
• Maintains excellent writing and language skills.
• Understanding of ecommerce as a whole.

If this sounds like you, please send a resume and an introduction on why you’re a great fit to: sebastian@pavrorecruiting.com

PAVRO Recruitment is a fair and equitable search firm. We welcome and encourage applications from people with disabilities. Accommodations are available on request for candidates taking part in all aspects of the recruitment and selection process.